Alex “Cunny” Ross has created a CD that was called “Family Over Fame” in 2015. So he wanted to make t shirts to promote the release of the album. Made 15 t shirts and residents from Uniacke Square seen what the concept was all about and purchase the CD and garment and was like “this isn’t a message that just relates to us, this is a message that goes worldwide”. Once Alex heard that coming from residents in his community, he ran with the concept and turned it into a business